Google Consent Mode v2 in Velo: what is new for Google advertisers
From today, Velo is set up for Google advertisers from the first install. Google Consent Mode v2 is switched on as you install, the default banner meets Google’s technical requirements, every scan checks Consent Mode on each page it opens and emails you when something is wrong, and Velo support is your first contact when a signal goes missing.
Start with a scan.
The free scan reads your homepage HTML and public Tag Manager container, and lists the tracking tags it finds.
Free · No signup · HTML and public GTM checks
None of this costs extra. It is on every plan, Free included. Everything is gathered on one page for Google advertisers: Google Consent Mode with Velo.
What is new?
- Consent Mode in the set-up. The Install step now has an Enable Google Consent Mode v2 box, ticked by default. The snippet or the Velo CMP template it gives you sends the consent default with no other code.
- A banner that meets Google’s requirements. A new guide lists each requirement and what Velo’s default banner does about it. The only thing you add is your privacy policy link.
- A check on every page. The Scanner’s Consent Mode card now shows each page the scan opened, and whether the consent default came before the Google tags on that page.
- An email when something breaks. When a scan finds a Consent Mode problem, everyone on the account gets an email with what failed and how to fix it.
- Support that comes first. Velo support is the first contact for missing Consent Mode or TCF signals, with set reply times and a dedicated Google Consent Mode support form.
How do I switch Consent Mode on?
Create your account, add your website and keep Enable Google Consent Mode v2 ticked on the Install step. Paste the snippet first in your page’s head, or add the Velo CMP template in Google Tag Manager on Consent Initialization, All Pages. The default is denied for visitors in the EEA, the UK and Switzerland until they choose, and every choice sends an update for all four signals.
If you untick the box, Velo uses basic consent mode: it sends Google no consent signals, and your Google tags have to wait for consent. Our guide to basic and advanced consent mode explains the trade off.
Does the banner meet Google’s requirements?
Yes, as it comes. Accept all and Reject sit side by side on the first layer, personalised ads are named with a link to Google’s page on how it uses data, visitors can reopen the banner and change their mind on any page, and every choice is recorded. The guide to Google’s banner requirements goes through each one.
How do I know Consent Mode works on every page?
Run a scan. The Consent Mode card checks that the default is set before Google tags, that all four signals are set, that Google tags wait for consent and that Accept all updates consent. Under the checks, a new list shows every page the scan opened, so a landing page that loads Google tags early stands out even when the home page is fine.
When a scan finds a problem, we email you. A manual scan emails you when the result changes, and the monthly rescan on paid plans reminds you while a problem stays open. To check a single page as it loads, add ?velo_debug=1 to its address and read the debug panel.
What if a Google tag loads before Velo?
That is late consent: a Google tag ran before Velo set the default, so it ran with no consent state. Check Google tag gateway first. With one click CDN set-up, the CDN can add the Google tag to the page ahead of Velo, and moving Velo’s script will not fix that.
To check by hand, open your browser’s developer tools, choose Network and reload the page. If gtm.js or gtag/js loads from your own domain instead of googletagmanager.com, the tag uses tag gateway, and our Google tag gateway guide shows the set-ups that put Velo first. The Scanner, the debug panel and the email all point you there.
Who do I contact when a signal is missing?
Velo support, before Google. We set the consent signals on your site, so we can see the cause, and Google support asks for proof that you contacted your consent platform first. A person replies within 2 business days on Free and within 1 business day on Pro, Server and Custom, with a technical first step rather than an acknowledgement. Use the Google Consent Mode support form or write to support@veloconsent.com. The Consent Mode support guide has the details.
What do existing customers need to do?
Nothing. Velo has always sent Consent Mode v2 in advanced mode by default, so your site already sends the default and the updates. Run a scan to see the per-page check, and look out for an email if a scan finds a problem.
Common questions
What people ask about this topic.
Do existing Velo sites need to change anything?
No. Velo has always sent Consent Mode v2 in advanced mode by default, so a site that runs the Velo snippet or the Velo CMP template already sends the default and the updates. Run a scan to see the new per-page check. Gap emails start with your next scan.
Do I need extra code to set the Consent Mode default?
No. The Velo snippet sends the Consent Mode default as soon as it runs, and the Velo CMP template does the same in Google Tag Manager. Put the snippet first in the head, or fire the template on Consent Initialization, All Pages.
What should I do if a scan says a Google tag loaded before Velo?
First check whether that tag uses Google tag gateway. Open your browser’s developer tools, choose Network and reload the page. If gtm.js or gtag/js loads from your own domain, it does, and the tag gateway guide shows how to put Velo first. If not, move the Velo snippet above your Google tags.
Who should I contact when Google tags are missing consent signals?
Velo support, before Google. Velo sets the consent signals on your site, so we can find the cause. Google support asks for proof that you contacted your consent platform first.
How fast does Velo support reply?
Within 2 business days on Free and within 1 business day on Pro, Server and Custom, Monday to Friday. The first reply is a technical answer with a first step, not an acknowledgement.
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