One setup for every state
Velo applies opt out defaults across the United States, so you do not maintain a banner per state as new laws take effect.
US state privacy laws,
one consent layer.
States such as Colorado, Connecticut, Virginia and Texas now give residents the right to opt out of targeted advertising, and several require sites to honour universal opt out signals.
What state laws ask.
What Velo does.
Universal opt out signals
Several states require sites to honour signals like Global Privacy Control. When a browser sends GPC, Velo turns the advertising signals off automatically.
Records you can show
Each decision gets a receipt id, with the region and the GPC state at the time, so a request can be answered later.
A clear way to say no
Visitors can reject advertising and tracking from the banner and reopen their preferences from the floating button at any time.
In every plan, from €0
Consent Mode v2 advancedRegional defaults by countryGlobal Privacy Control honouredReceipt for every choiceReject as easy as acceptFloating preferences button
Nine banner languagesCookie and tracker scanChoices by categoryConsent log and dashboardWorks with Google Tag ManagerInstallation help
Questions,
answered.
What teams ask about state privacy laws.
Which states have comprehensive privacy laws?
The list keeps growing. It includes California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon and about a dozen others, each with its own thresholds and effective dates.
Do these laws require opt in consent for cookies?
Generally no. Most give residents the right to opt out of targeted advertising, the sale of personal data and profiling. Sensitive data is the main exception, where several states require opt in consent.
Which states require honouring Global Privacy Control?
Several do, including California, Colorado, Connecticut and Texas, and more states are adding universal opt out requirements. Velo honours GPC for United States visitors who send it.
Is this legal advice?
No. This page is general information. Thresholds and obligations differ by state, so check which laws apply to you.
Website privacy, in one place.
Scan your site →
Regulations
GDPR
UK GDPR
CCPA / CPRA
US state laws
LGPD
Ley 1581 (Colombia)
Ley 25.326 (Argentina)
Ley 29733 (Peru)
