Walter Masseroni Gonzalez
Founder
Started Velo after years as the senior data lead inside marketing teams, rebuilding tracking and consent setups by hand.
Privacy needed a clearer workspace.
Barcelona and London, embedded in real marketing teams every week.
We kept finding the same work spread across banners, tag managers and spreadsheets. Velo brings consent settings, records and scan findings together, and AI cookie categorisation now suggests a category for each unfamiliar cookie while a person makes the final decision.
Velo was started by Walter Masseroni Gonzalez, who spent years as the senior data hand inside marketing teams, the person called in when the reports stopped adding up. Velo is that experience, shipped as a product. And we are still embedded in real teams every week, which is what keeps Velo honest.
