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Built by the team that fixes tracking for a living.

Velo is a consent layer built by people who have spent years inside marketing departments, fixing the tracking that quietly breaks.

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We got tired of losing the signal.

Barcelona and London, embedded in real marketing teams every week.

Before Velo was a product, it was a job. We sat inside marketing teams, fixed their tracking and recovered the conversions consent quietly hides. After enough rebuilds of the same broken banner, we turned the playbook into Velo.

Velo was started by Walter Masseroni Gonzalez, who spent years as the senior data hand inside marketing teams, the person called in when the reports stopped adding up. Velo is that experience, shipped as a product. And we are still embedded in real teams every week, which is what keeps Velo honest.

A field tool,
made for everyone.

The same playbook, run by hand on client after client, until it became one product.

The Velo mascot in a hard hat walks toward a server with a toolboxWe fixed it by hand
The Velo mascot assembles cookie, toggle and chart blocks into one machineWe packaged the playbook
The Velo mascot presents a consent banner card and a giant cookieWe ship it as Velo
We fixed it by handOn client after client, we rebuilt broken banners and rewired Consent Mode v2 from scratch. The same setup, the same hours, the same result.
We packaged the playbookEvery fix used the same parts: a clear banner, the right rule per region, and Consent Mode v2 done properly. So we turned the playbook into one product.
We ship it as VeloThe same expertise, now a single snippet any team can add. Live in minutes, compliant across regions, recovering what the banner used to lose.

The consent layer behind

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marketing teams, measured, not promised — every number we publish comes from real implementations.

Figures are measured ranges across our own client implementations, not a guarantee. Results depend on your traffic mix, regions and how your tags are configured.

What we build by.

Four rules we hold ourselves to, and the reason every number on this site is one we measured.

The Velo mascot holds up a checklist while a ghost stamps it approved
Prove it, do not promise itPrivacy is the pointLive in minutes, not quartersPlain language, alwaysMeasured across real teamsNo dark patterns, everHonest numbers or noneEmbedded with teams weekly
Measured across real teamsNo dark patterns, everHonest numbers or noneEmbedded with teams weeklyProve it, do not promise itPrivacy is the pointLive in minutes, not quartersPlain language, always
Prove it, do not promise itEvery number we publish is measured across real implementations. If we cannot stand behind a figure, we leave it out.
Privacy is the pointConsent is a promise to your visitor, not a checkbox. We honour every choice and keep the audit trail tied to nothing that identifies a person.
Live in minutes, not quartersA consent layer should not be a project. Velo goes from a single snippet to live in minutes, no rebuild required.
Plain language, alwaysBanners that read like a sentence, not a legal notice. The clearer the choice, the more your visitors trust it, and the better your data.

Careers

Velo is built by a small team. We hire rarely and carefully. We are not hiring right now, and we would rather say that plainly than leave a stale listing up. When that changes, the roles appear here first.

Your banner, your consent,
your data — all in one place.

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