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Regulations

GDPR cookie consent,
handled.

In the EU and the wider EEA, optional cookies and trackers need consent before they run. Velo starts every visitor there with everything denied, and keeps proof of each choice.

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What the GDPR asks.
What Velo does.

The Velo mascot behind a clay globe with two location pins, each linked to its own small consent banner, on a lavender studio backdrop.

Consent before anything optional

The ePrivacy rules require consent before a site stores or reads non essential cookies. For visitors in the EU, EEA and Switzerland, Velo starts with every Consent Mode v2 signal denied until they choose.

The Velo mascot sliding a script row from a checked list into a stack of category trays, on a lavender studio backdrop.

Clear choices by category

Consent has to be specific and informed. Visitors pick analytics, ads, functional and personalisation separately, and your tags follow what they chose.

The Velo mascot between a clay checklist and a receipt with a verified seal, on a lavender studio backdrop.

Proof you can show

Article 7 says you must be able to demonstrate consent. Each decision is stored as an unchangeable record with a receipt id, the region and the banner version it answered.

The Velo mascot pointing at a clay consent dashboard with a donut chart and bars, on a lavender studio backdrop.

Withdraw as easily as you give

Withdrawing has to be as easy as consenting. A small floating button stays on the page so visitors can reopen their choices at any time.

In every plan, from €0

Consent Mode v2 advancedRegional defaults by countryGlobal Privacy Control honouredReceipt for every choiceReject as easy as acceptFloating preferences button
Nine banner languagesCookie and tracker scanChoices by categoryConsent log and dashboardWorks with Google Tag ManagerInstallation help

Questions,
answered.

What teams ask about GDPR and cookies.

Is the GDPR the law that requires a cookie banner?

The duty to ask before placing non essential cookies comes from the ePrivacy Directive, as each EU country applies it. The GDPR sets the standard that consent must meet: freely given, specific, informed, unambiguous and as easy to withdraw as to give.

Are ticked boxes or scrolling valid consent?

No. The Court of Justice ruled in Planet49 (2019) that boxes ticked in advance do not give valid consent, and European regulators treat scrolling or continued browsing the same way. Velo asks for an active choice.

What can happen if consent is wrong?

Supervisory authorities can order changes and fine. The GDPR allows fines of up to 20 million euros or 4% of worldwide annual turnover, whichever is higher, and cookie banners are a regular enforcement topic.

Does Velo make my site GDPR compliant?

Velo handles the consent layer: defaults, choices, records and withdrawal. Compliance also depends on your privacy notice, your vendors and how your tags are set up. This page is general information, not legal advice.

Do I still need Google Consent Mode v2?

If you use Google advertising products with visitors in the EEA, Google requires consent signals, which you can pass through Consent Mode v2. Velo sends them for you, starting denied in the EU.

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