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Regions and compliance

Know which rules your banner applies.

Review Velo’s regional defaults, make stricter choices where needed and test the expected behaviour for each market.

3 min readReviewed 23 September 2026

Understand Velo’s current defaults

Velo uses the visitor’s country at the edge to select a regional mode. These are product defaults, not a determination of every obligation that applies to your business.

Default configuration, reviewed 23 September 2026
RegionVelo defaultCan you change it?
EEA, United Kingdom and SwitzerlandOpt inThe opt-in setting is locked.
Brazil, Peru, Colombia and ArgentinaOpt inThe opt-in setting is locked.
United StatesOpt outYou can choose opt in.
Other countriesOpt outYou can choose opt in for the group or set individual country overrides.

Opt in starts optional categories as denied and waits for a choice. Opt out starts optional categories as granted, subject to a saved refusal or applicable privacy signal. Tags must be connected to those choices for the defaults to affect them.

Review the settings for a site

  1. Select the website in your workspace and open its Regional defaults.
  2. Review the fixed opt-in regions first. Velo does not allow those countries to be changed to opt out.
  3. Choose the mode for United States and Rest of the world. In US opt-out mode, review the optional Do not sell or share wording setting.
  4. Add a country override where you need a different mode from its group. Overrides cannot weaken a locked opt-in country.
  5. Use Check a country to inspect the effective mode. This preview includes unsaved changes, so save the configuration before testing the live site.

Understand Global Privacy Control

Global Privacy Control (GPC) is a browser signal that communicates a privacy preference. In opt-out regions, Velo’s SDK uses a detected GPC signal to deny advertising consent, including when an earlier choice allowed it. In opt-in regions, optional categories already start denied; Velo records the signal but does not apply the same forced advertising refusal. It is separate from the visitor clicking the banner.

Test with a browser that actually sends GPC and inspect the resulting advertising consent state. Do not assume a region setting or a visible opt-out label proves that every advertising vendor honours the signal.

Read more about the signal at the Global Privacy Control project.

Test the regional behaviour

  • Check the effective country result in Regional defaults.
  • Save the configuration, then test the live page from the intended region or a controlled test environment.
  • Use a fresh visitor session so an earlier saved choice does not confuse the default-state test.
  • Check the initial category state, then accept, reject and save a partial choice.
  • Inspect the resulting cookies, tag requests and Google consent signals.
  • Repeat with GPC where relevant, and test changing a choice through the privacy button.

Changing your browser language is not a regional test. Language and country are different inputs. “Check a country” previews the configured policy; it does not move your browser to that country.

Keep useful evidence

Review consent events in Records and export the records you need. Keep the tested banner wording, site configuration and tag-test results alongside them.

A consent record shows a recorded choice. It does not establish that every script, cookie or downstream vendor behaved correctly. Your policies and implementation still need to reflect the processing your site actually performs.

For regulatory context, see the GDPR guide, CCPA / CPRA guide and LGPD guide. Confirm the requirements for your business with the person responsible for privacy.