The recovery first alternative to Usercentrics
Usercentrics is a Google Gold certified CMP with real scale. If you run ads rather than sell them, and you want flat pricing, server side recovery built in and one dashboard across every client, here is how Velo compares, line by line and with the numbers checked.
- Best for
- Advertisers and agencies who measure success in recovered conversions, not certificates.
- Pricing
- Session tiers with a flat multi domain fee. One price covers your whole roster.
- Standout
- Native server side tagging and edge signal recovery, wired for you by the Amplio Data team.
- Best for
- Publishers who monetise ads and need IAB TCF certification, and teams that want a decade long track record.
- Pricing
- Session metered with per tier domain caps. Plans upgrade automatically when a limit is passed.
- Standout
- Google Gold certification, IAB TCF, and the largest deployment base in the market at 2.3M sites.
Velo vs Usercentrics, point for point
| What matters | Velo | Usercentrics |
|---|---|---|
| Free plan | €0 | €0 |
| Paid entry | From €7 / month | €7 / month (Essential) |
| Billing model | Session tiers, flat multi domain | Session metered, per tier domain caps |
| Cost as you add domains | Flat — Enterprise covers unlimited | Climbs by tier; auto upgrades on overage |
| Server side recovery | Native, built in | Yes, as a separate product |
| Consent Mode v2 advanced | Native | ✓ |
| Cookie and tracker scanner | ✓ | ✓ |
| US state signals & GPC | ✓ | ✓ |
| IAB TCF certification | On the roadmap | ✓ |
| Google certified CMP | On the roadmap | Gold tier |
| Setup | Done for you, live in 72 hours | Self serve |
| Agency dashboard, white label | One dashboard, every client | Partner programme |
Usercentrics figures verified against its published pricing and certification pages, July 2026. Velo runs a paid freemium model from launch; certification is on the roadmap and does not gate recovery.
Flat where it counts
Where Usercentrics meters sessions and caps domains per tier, Velo keeps multi domain flat, so the bill does not move when your roster grows.
- Up to 10,000 monthly sessions
- 1 domain
- Consent Mode v2 advanced
- One cookie and tracker scan at onboarding
- Up to 1M+ monthly sessions
- Design your own banner and branding
- Automated monthly scans, plus manual on demand
- Advanced, automated reporting
- Email support
- Unlimited sessions and domains
- Server side tagging, wired by our team
- A/B testing for banners and consent flows
- White label, team seats and priority support
Three reasons advertisers pick Velo
One flat bill
Session tiers with a flat multi domain fee. Add a client site and the price holds, instead of climbing a tier at a time.
Recovery built in
Native server side tagging and edge masking put back the conversions consent hides. With Usercentrics that is a separate product to buy and wire.
Done for you
The Amplio Data team installs the banner, wires Consent Mode v2 and builds your server side, live in 72 hours. Not a snippet and a wish of luck.
Where Usercentrics is the better call
A comparison that only flatters itself is a brochure. Usercentrics is a strong platform, and for some teams it is the right one.
- You monetise ads as a publisher and need IAB TCF certification today. Velo is built for advertisers, who need Consent Mode v2 signals, not a certified CMP.
- You want a Google Gold certified CMP in place now, with a decade long track record behind it.
- You need the reassurance of the largest deployment base in the category, at 2.3M sites and apps.
- You prefer a pure self serve tool and do not want a team involved in setup.
Velo vs Usercentrics, answered
Is Velo cheaper than Usercentrics?
For a single small site the entry price is much the same, both start at €7 a month. The difference shows up across many domains: Usercentrics meters sessions and caps domains per tier, so an agency roster climbs tier by tier, while Velo keeps multi domain flat. The more client sites you run, the wider the gap.
Can I migrate from Usercentrics to Velo?
Yes. We map your categories and vendors across so you keep your banner look and your consent records, and most teams are live in 72 hours. See the migration guide.
Does Velo have IAB TCF like Usercentrics?
Not in the current release. Velo is built for advertisers, and Google requires advertisers to send Consent Mode v2 signals, which Velo does natively, rather than to use a TCF certified CMP. If you monetise ads as a publisher, Usercentrics’ TCF certification is the right pick today.
Is Velo a Google certified CMP?
Certification is on the roadmap. It matters for ad serving publishers, not for advertisers, so it does not gate anything Velo does for a Google Ads or GA4 account. Usercentrics holds Google Gold certification if you need that in place now.
What does Velo do that Usercentrics does not?
Native server side recovery built into the product rather than sold alongside it, a flat multi domain price instead of per tier session metering, and a done for you setup by the Amplio Data team.
See what consent is costing you
Run a free scan, or start on the free plan and wire Consent Mode v2 the way Google expects. Move the whole roster when you are ready.