Recover the
checkout signal.
When a shopper declines, your purchase and add to cart events go dark, GA4 and Google Ads under report, and bidding starves on half the picture. Velo wires Consent Mode v2 the way Google expects, so the orders consent hides come back.
The consent layer behind 100+ marketing teams
What consent costs a store
Every declined shopper is a sale your reports never see. Velo turns that gap into three jobs done for you.
Orders counted again
Consent Mode v2 models the shoppers who decline, so purchase and add to cart keep reaching GA4. Most stores win back 20–40% of the conversions they were losing.
Right rule per market
Opt in across the EEA and the UK, opt out for US state laws, light touch everywhere else. Applied at the edge from the shopper's country, with no extra geo plugin.
Live across your stack
One script and a Google Tag Manager template drop into Shopify, WooCommerce or a custom build, with a full setup inside 72 hours.
From declined to counted
The visitor reaches your product page, taps Reject, and shops on with no cookies set.
The signal goes dark
Without consent, the GA4 and Google Ads tags stay blocked. That add to cart and that purchase never reach your reports, the way most stores quietly lose them.
Velo sends the cues
Consent Mode v2 is wired correctly, so Velo passes the right signals to Google even when the shopper says no. Tags stay blocked, but Google learns the visit happened.
Conversions come back
Google models the declined visitors and folds them into GA4 and Google Ads. The orders consent was hiding get counted again, and Smart Bidding optimises on the full picture.
Count the purchases consent hides
On a typical store, 34% of sessions sit behind the banner and never reach your reports, so revenue looks smaller than it is. Velo models those declined shoppers and feeds them back to GA4 and Google Ads. Most stores recover 20 to 40% of the conversions they were quietly losing.
How recovery worksSell across borders, follow each rule
When you ship internationally, one banner cannot please every market. Velo reads the shopper's country at the edge and applies the right regime automatically: opt in across the EEA and the UK, opt out for US state laws, light touch everywhere else. No geo plugins, no second banner to maintain.
Set your regionsOne banner across every platform you run
Shopify, WooCommerce or a custom build, the same script and Google Tag Manager template drop in and read your store the same way. You theme it once to match your brand, and every storefront you run shares one consent layer instead of a different plugin per stack.
See the bannerBuilt for the way stores measure
From the banner a shopper sees to the purchase signal your campaigns bid on, the whole job lives in one dashboard.
Purchase events
Modelled conversions fill the gap left by declined shoppers, so purchase and add to cart keep flowing to GA4.
Cleaner ROAS
Smart Bidding optimises on the full conversion picture again, not the slice of shoppers who happened to consent.
Region rules
The right regime per market, applied at the edge from the shopper's country, with no extra geo plugin to keep.
Your brand
Colours, copy and shape match your storefront, so the banner reads like part of the shop, not a bolt on.
Consent records
An anonymised, exportable trail of every choice, ready for an audit, a marketplace check or a brand question.
Edge speed
Velo runs on Cloudflare's edge, so the banner shows instantly and never slows a product page or a checkout.
What every store gets
One flat fee, the whole consent layer. No per seat add ons, no surprise line items at checkout.
One snippet, any store
Add one script tag and a Google Tag Manager template. Everything else lives in the dashboard, and the snippet never changes again.
<!-- Add Velo once. Manage banner, regions and tags in the dashboard. --> <script src="https://cdn.veloconsent.com/v1/velo.js" data-site="your-store-id" defer></script>
average ROAS lift once the checkout signal comes back.
When declined shoppers are modelled and counted, your campaigns bid on the real revenue again, not the share of buyers who happened to accept cookies.
Figures are measured ranges across Amplio Data client implementations, not a guarantee. Recovery depends on your traffic mix, regions and how your store tags are configured.
Compliant with the rules that matter
Velo keeps your store on the right side of the privacy laws your shoppers are protected by, and runs to a recognised information security standard.
Already on another CMP? Keep your look, recover the signal.
Paste your current setup and Velo maps your categories and vendors across, so your store keeps its banner and its records, and the orders consent used to hide start coming back.
Questions ecommerce teams ask
How much revenue do stores actually recover?
On a typical store, 34% of sessions sit behind the banner, and most stores win back 20 to 40% of the conversions they were quietly losing once Consent Mode v2 is wired correctly. The exact figure depends on your traffic mix, the regions you sell in and how your store tags are configured.
Does Velo slow down my product pages or checkout?
No. Velo runs on Cloudflare's edge, so the banner shows instantly and the script defers. It never holds up a product page or a checkout, and it is one of the lighter consent layers you can run.
Will it work with Shopify and WooCommerce?
Yes. The same script and Google Tag Manager template drop into Shopify, WooCommerce or a custom build, and we ship install guides for each. Most stores are live in minutes, with a full setup inside 72 hours.
I sell internationally. Do I need a banner per country?
No. Velo reads the shopper's country at the edge and applies the right regime automatically: opt in across the EEA and the UK, opt out for US state laws, light touch everywhere else. One banner, one layer, every market.
Can I move over from another CMP?
Paste your current setup and Velo maps your categories and vendors across, so you keep your look and your records. See pricing for the flat fee, or talk to us about a guided migration.
Stay compliant. Recover the checkout signal.
Add Velo once and get the banner, the regions, the records and Consent Mode v2 working across your store, live in 72 hours.